The year’s best
original online merchants recognized by e-commerce leader Multiply.
Multiply
has always been about empowering the Filipino entrepreneur. From a social
networking site, Multiply has transformed itself to be one of the leading
e-commerce sites in Southeast Asia. Today, with over 5.5 million users,
Multiply is recognized as the go-to site for purchasing products online, from
fashion to gadgets, and even food. They have redefined the online shopping
scene by having regular Filipinos sell unique and innovative products that aren’t
available elsewhere. For its 130,000 merchants, Multiply has provided a venue
that allows entrepreneurs, big and small, to compete in a level-playing field
against one another – where a big idea can make it big without massive
investments behind a physical store, manpower, and other overhead expenses
related to running a retail business. The
idea behind the Origination Awards is to acknowledge the creativity and
ingenuity of these Filipino entrepreneurs.
Three
local merchants on the e-commerce site Multiply were adjudged winners of the
first Multiply Origination Awards. Mommy Patch’s handy and all-natural insect
repellant ‘Mommy Patch Anti-Mosquito Rescue Stick’ was awarded Most Original
Mommy Management Idea. Named Most Original Gourmand Idea was World Fair Trade
Asia’s Pineapple Vinegar, a fair-trade product made by a non-profit Christian
organization. And Manila Sole Shoes - shoe soles made from recycled tires – won
the award for Most Original Fashion Forward Idea.
These
three local Multiply merchants were singled out for their excellence and
creativity, besting other online merchants who have also found new and exciting
ways to market their products online. The three merchants each received an
online business package worth Php200,000.
“These
merchants, as well as the many others which were nominated in the Multiply
Origination Awards, embody what makes the Filipino online entrepreneur one of
the most dynamic and innovative in the world,” said Multiply Philippines
Country Manager Jack Madrid.
The
Multiply Origination Awards was started in 2012 to recognize outstanding and creative
entrepreneurs in the e-commerce space. As a thought leader in online
entrepreneurship, Multiply empowers merchants by granting them access to simple
yet powerful e-commerce tools, as well as strategic partnerships with financial
institutions and logistics service providers, thus setting the stage for original
ideas to thrive and transform into successful online businesses. Mr. Madrid
added that the variety and scope of this year’s winning ideas emphasize the
fact that creative ideas truly embody the spirit of entrepreneurship coupled by
the power of Multiply’s e-commerce platform. The possibilities are endless.
Manila
Sole Shoes, for example, combined their recycling advocacy with their love for fashionable
footwear to come up with shoes that address environment protection and job
creation. Mommy Patch’s Anti-Mosquito Rescue Sticks was borne out a mother’s
desire to protect her children at all times, providing the inspiration for a
handy insect repellent that can be carried anywhere and applied easily and
harmlessly on a child’s skin. A tropical fruit, on the other hand, was given a
new twist by being made into an all-natural, chemical-free vinegar made through
ethical practices by World Fair Trade Asia.
In
addition to the three winners, the Multiply Origination Awards also singled out
outstanding merchants for special awards. The Smart Money Innovation Award went
to Soak Swimwear for the innovative development and marketing of its
figure-friendly swimwear Cabo Feather Maillot. Retailer Honey Baby, which sells
infant headwear Hoot Hats, meanwhile, was given the Sulit.com.ph People’s
Choice Award for taking a photo studio accessory and transforming it into
quirky and practical infant hats.
“No
doubt, Multiply’s enhanced e-commerce tools helped these merchants showcase
their products to a large online market professionally and effectively,”
observed Mr. Madrid.
Multiply’s
recent transition into e-commerce has granted merchants the ability to put up
an online store within a thriving marketplace of regular online shoppers and accept
online payments via multiple gateways for minimal investment.
The
winners of the Multiply Origination Awards were chosen by a panel of judges
comprising experts in both entrepreneurship and e-commerce, including Go
Negosyo Founder and RFM President and CEO Joey Concepcion, Sulit.com.ph Co-
Multiply
has created a platform for online entrepreneurs all over the world. The
Origination Awards is just the beginning. Through this initiative,
Multiply hopes to inspire more entrepreneurs to come out with unique and
original ideas to build a nation of top innovators.
To know more about Multiply Origination and its
winners, visit http://origination.multiply.
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Mommy Patch’s Maricel
Lopez-Dioneda was awarded Most Original Mommy Management Idea for the product
Anti-Mosquito Rescue Stick, a handy insect repellent that can be carried
anywhere and applied easily and harmlessly on a child’s skin.
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Retailer Angelica Dimayuga of Honey
Baby, which sells infant headwear Hoot Hats, was given the Sulit.com.ph People’s
Choice Award for taking a photo studio accessory and transforming it into
quirky and practical infant hats.
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Ailyn Anzures of Smart awarded
the Smart Money Innovation Award to Angela See of Soak
Swimwear for the
innovative development and marketing of its figure-friendly swimwear, Cabo
Feather Maillot.
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Manila Sole, composed of Jing
Signo, Noel Lanto, Jamie Inocian, and Rex Somera,
won the award for Most
Original Fashion Forward Idea, for Manila Sole Shoes, shoe soles made from recycled
tires
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Sr. Felicisima Ramones, SSJ, Sr.
Erlina DC Garaci, SSJ, and Ramona Ramos, Executive Director of World Fair Trade
Organization Asia won the award for Most Original Gourmand Idea for their
Pineapple Vinegar
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