Caption:
Atty. Adel Tamano, Vice-President for Public Affairs and Communications for
Coca-Cola Philippines (right) with PBA Commissioner Atty. Angelico
“Chito” Salud (left) during the second year kick-off of the
Coca-Cola PBA Youngstars Basketball League
MANILA,
Philippines; 22 March 2013 — Coca-Cola Philippines recently reaffirmed
its commitment to promote healthy and active living during the second year
kick-off of the Coca-Cola PBA Youngstars Basketball League.
Coca-Cola PBA
Youngstars is a nationwide grassroots program, which aims to reach out to more
than 7,000 aspiring basketball stars aged 13 to 16 across different cities,
provinces, and municipalities in the country.
“We have
partnered with the Philippine Basketball Association for this program because
leading an active healthy lifestyle has a positive impact on health and
wellbeing, delivering a range of physical, mental and social benefits
especially for young people,” says Atty. Adel Tamano, Vice-President for
Public Affairs and Communications for Coca-Cola Philippines.
The thrust of
Coca-Cola Philippines towards Healthy and Active Living is hinged on a global
commitment to well-being, women empowerment and water replenishment.
Active and
healthy living helps consumers make informed choices about day-to-day food
consumption, proper hydration, and the benefits of engaging in various forms of
exercise like basketball.
“We want
Coca-Cola PBA Youngstars participants to embrace active healthy living. And as
the leading beverage company in the Philippines, the three-step action plan of
Coca-Cola towards this is to Think, Drink, Move. To Think means to be educated
through Coca-Cola programs like our basketball clinics. To Drink means to
carefully consider one’s beverage choices and hydrate properly. Coca-Cola
has a wide variety of products that people can choose from, depending on their
taste, as well as energy or calorie needs. To Move means to engage in physical
activity like basketball to achieve energy balance,” adds Tamano.
Through
Youngstars, teen participants get a 360-degree exposure to the Think, Drink, Move
concept.
Health experts
say a simple way for teens to keep their health in check is to always keep
their food intake in moderation – not too much nor too little. A sensible
and healthy eating plan should include a mix of carbohydrates, protein, fiber,
with a moderate amount of sugar, all within the daily recommended energy and
nutrition intake (RENI).
He concludes,
“Part of active healthy living is having energy balance. This refers to
the concept of balancing calories in with calories out to maintain a healthy
weight. As long as you balance the calories you take in with the calories you
burn, while also ensuring you‘re meeting your nutrient needs, any food or
beverage, including Coke, can be part of an active healthy lifestyle. Regular
physical activity helps maintain this equation and is essential for overall
fitness and health.”
The Coca-Cola
PBA Youngstars is one of many initiatives of Coca-Cola that promotes Healthy
Active Living. Globally, Coca-Cola supports over 280 physical activity and
nutrition education programs in more than 115 countries.
Provincial
tryouts for the Coca-Cola PBA Youngstars Basketball League runs from April 2
– 14, covering Cagayan de Oro, Laoag, Iloilo, Zamboanga, Cavite, Laguna
Bacolod, Pangasinan, Davao, Cebu, Pampanga, and Batangas. Metro Manila
tryouts begin April 1 until 13, starting at Valenzuela, Marikina, Caloocan, San
Juan, Manila, Taguig, Rizal, Navotas, Muntinlupa, Cainta, Pasig, and Las Pinas.
Kids aged 13-16 are also encouraged
to join the basketball clinics with Ronnie Magsanoc as coach. Tryout and clinic
schedules can be viewed at the Coca-Cola Facebook fan page (www.facebook.com/
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