Assistant Brand Manager
Unilever - Manila, Philippines (Philippines)
Job Description
Assistant Brand Manager-Personal CareLocation: Paco Manila
Duties & Responsibilities:
Plays a key supporting role in the development and implementation of the integrated Brand Marketing Plan to achieve short and long-term business goals.
Assist in the brand’s day to day operational activities including monitoring of brand performance on a monthly and quarterly basis, budget and resource allocation.
Build productive working relationship with Customer Development, CMI, regional category team Finance and Supply Chain to manage the brand’s day to day operations.
Assists in the development of the Brand Marketing Plan by developing an understanding of the drivers of brand growth and brand health and identifying key issues and opportunities
Assist in the execution of the integrated activity schedule ensuring consistency with Brand Key Vision and Brand Vision Plan including communication strategy
Accountable for the analysis of brand performance and brand health by constantly evaluating performance of national support activities and in-store implementation against measurable objectives. This includes the monitoring of progress against key trial and awareness measures, quality of in-store support, distribution and availability per channel ie. place, pricing and promotions in-store and initiating measuring the effectiveness and
ROI of key activities.
Identifies solutions and make recommendations to improve effectiveness based on performance monitoring.
Delivers specific brand projects eg. co-branding with a major retailer/ customers.
Qualifications:
1. Bachelor's degree
2. Project management skills
3. Customer Marketing or Sales experience a plus
Key Competencies:
Real Accountability
External Orientation
Action Not Debate
Team Alignment
Additional Information
- Posted:
- July 23, 2012
- Type:
- Full-time
- Experience:
- Not Applicable
- Functions:
- Marketing
- Industries:
- Consumer Goods, Cosmetics, Food Production
- Employer Job ID:
- 49827
- Job ID:
- 3433193
- Apply on Company WebsiteOn Fire!158 people have clicked
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